Privacy Policy

Effective Date: March 19, 2026 · Last Updated: March 19, 2026

1. Introduction

Carl Martin / Dan Music Partner (“Carl Martin,” “we,” “us,” or “our”), Rugvænget 1, 8500 Grenaa, Denmark, is committed to protecting your personal data. This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, and what rights you have regarding your personal data when you use carlmartin.com.

This policy applies to all visitors, customers, VIP Club members, and Carl Martin Studio users who interact with our website and services.

2. Data Controller

Data Controller	Carl Martin / Dan Music Partner
Address	Rugvænget 1, 8500 Grenaa, Denmark
Contact	info@carlmartin.com

3. Personal Data We Collect

We may collect the following categories of personal data, depending on how you interact with us:

3.1 Data You Provide to Us

Identity data: first name, last name.
Contact data: email address, postal address, telephone number.
Account credentials: email address and hashed password.
Payment data: payment method details, processed securely by our payment provider. We do not store full card details.
Order information: products purchased, order history, delivery address, and order status.
Software registration data: name and email address provided when registering for a Carl Martin Studio license.
Communications: messages, enquiries, and support requests submitted via our contact form or by email.
Newsletter and VIP Club registration: name and email address.

3.2 Data Collected Automatically

Technical data: IP address, browser type and version, device type, operating system, and time zone.
Usage data: pages visited, referring URLs, time spent on pages, and links clicked.
Cookie data: data collected through cookies and similar tracking technologies (see Section 8).

4. How and Why We Use Your Data

We process your personal data for the purposes set out below. For each purpose, we identify the legal basis under which we process your data:

Purpose	Legal Basis	Data Used
Processing orders and payments	Performance of a contract	Order data, payment data
Creating and managing user accounts	Performance of a contract	Identity data, contact data
Activating and managing Studio licenses	Performance of a contract	Name, email, license key
Sending order confirmations and shipping updates	Performance of a contract	Contact data, order data
Responding to support and customer enquiries	Legitimate interest	Contact data, communications
Sending the VIP Club newsletter and product news	Consent	Name, email address
Improving our website and understanding usage	Legitimate interest	Usage data, technical data
Complying with legal obligations (e.g. tax records)	Legal obligation	Identity, order, and payment data
Preventing fraud and ensuring website security	Legitimate interest	Technical data, usage data

Where processing is based on your consent (e.g., marketing emails), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

5. Sharing Your Personal Data

We do not sell, rent, or trade your personal data. We may share your data only with the following categories of trusted third parties, and only for the purposes described in this policy:

Payment processors — to securely process payment transactions on our behalf.
Shipping and logistics partners — to fulfil and deliver your orders.
Email service providers — to send transactional emails, order confirmations, and newsletters.
Website hosting and infrastructure providers — to operate and maintain our website and related services.
Analytics providers — to understand how our website is used, in anonymized or pseudonymized form where possible.
Legal and regulatory authorities — where required by applicable law, a court order, or to protect our legal rights.

All third-party service providers are contractually required to process your data solely on our documented instructions and in compliance with applicable data protection law.

6. International Data Transfers

Carl Martin is based in Denmark (European Union/EEA). Some of our service providers may process personal data outside the European Economic Area. In such cases, we ensure that appropriate safeguards are in place — such as the European Commission’s Standard Contractual Clauses — to protect your data in accordance with applicable data protection law.

7. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, including to satisfy any legal, accounting, or reporting obligations. Specific retention periods are as follows:

Order and transaction data: minimum 5 years, in accordance with Danish bookkeeping legislation.
Account data: for the lifetime of your account, plus a reasonable period thereafter.
Newsletter and VIP Club data: until you unsubscribe or request deletion.
Carl Martin Studio license data: for the life of the license and a reasonable period thereafter for support purposes.
Cookie and analytical data: typically 30 days to 2 years, depending on cookie type.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website and improve your experience. Cookies are small text files stored on your browser or device.

8.1 Types of Cookies

Strictly necessary cookies — essential for the website to function (e.g., shopping cart, login sessions). These cannot be disabled.
Functional cookies — remember your preferences and settings to improve your experience.
Analytical/performance cookies — help us understand visitor behaviour using anonymized data.
Marketing cookies — used to measure campaign effectiveness and show relevant content. Only enabled with your explicit consent.

8.2 Managing Your Cookie Preferences

You can manage your cookie preferences through the cookie consent banner displayed when you first visit our website, or at any time via your browser settings. Please note that disabling certain cookies may limit the functionality of parts of our website.

9. Your Rights

Depending on your location and applicable law, you may have the following rights regarding your personal data:

Right of access — to obtain a copy of the personal data we hold about you.
Right to rectification — to have inaccurate or incomplete data corrected without undue delay.
Right to erasure — to request deletion of your personal data, subject to applicable legal exceptions.
Right to restriction of processing — to request that we limit how we process your data in certain circumstances.
Right to data portability — to receive your data in a structured, commonly used, machine-readable format.
Right to object — to object to processing based on our legitimate interests, or to processing for direct marketing.
Right to withdraw consent — where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at info@carlmartin.com. We will respond within 30 days of receiving your request. If you are located in the EU/EEA, you also have the right to lodge a complaint with your local supervisory authority. The Danish data protection authority is Datatilsynet (datatilsynet.dk).

10. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, destruction, or disclosure. These measures include encrypted connections (HTTPS/TLS), access controls, and regular security reviews.

However, no method of transmission over the internet or electronic storage is entirely secure. While we take all reasonable steps to protect your personal data, we cannot guarantee its absolute security.

11. Children’s Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from a child under 16, we will take prompt steps to delete it from our records.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable law. Material changes will be communicated by updating the effective date at the top of this document. We encourage you to review this policy periodically. Your continued use of our website following the posting of changes constitutes your acceptance of the updated policy.

13. Contact

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data, please contact:

Company	Carl Martin / Dan Music Partner
Address	Rugvænget 1, 8500 Grenaa, Denmark
Email	info@carlmartin.com
Website	carlmartin.com

This Privacy Policy was last updated on March 19, 2026.